EVENT DESCRIPTION

The Internet offers a significant threat to — and an unprecedented opportunity — for customer relationships. Companies that engage in dynamic conversations with their customers have an increased chance to gain mindshare and gain significant competitive advantage both in online e-commerce sales and offline transactions. At the same time, the interactive nature of the Internet changes cycle time from months to hours, requiring companies to act quickly and knowledgeably or risk losing customers.

Customer interactions must go beyond simple personalization rules to incorporate sales, marketing and services disciplines, thus moving from tactical sales to deeper, longer-term relationships. Giga’s first annual Customer Relationships in an e-World conference looks beyond the hype to rationalize and prioritize competing Internet initiatives that focus on the needs of the end user — the customer.

This groundbreaking conference presents a valuable road map for an enterprisewide customer relationship management (CRM) strategy that incorporates traditional interaction channels (contact center, direct sales, partner management) and information (customer data warehouse, analytic applications, knowledge management) as well as new Web technologies to enable a truly customer-centric e-business.

Featuring cutting-edge research from leading Giga analysts, the Customer Relationships in an e-World conference also presents practical real-world case studies from Internet pioneers and translate buzzwords into an actionable strategy